Full archive
Field Notes
Eighteen articles including the six-part AI Builder’s Playbook for non-technical readers, tool-building guides and lessons from operating our own software.
Browse all articlesInsights
What we have learned, written down.
Guides and reflections on making technology decisions, working with AI, and running an organization. Written for leaders and business owners rather than engineers. Start with the six below or browse the full archive.
Technology decisions
Build vs. buy: when to use AI and when to use software
Stops you from building AI you do not need, or buying software that will not fit.
ReadWorking with vendors and AI
The specification is the product
Shows why a bad brief wastes money whether the work goes to a contractor or an AI tool.
ReadOperating technology
The phantom fix: why your deploy did not actually work
Explains why a deploy can succeed and still leave the old, broken version running for users.
ReadAI and data
The case for hybrid AI
Lays out a middle path that protects sensitive data without giving up what cloud AI does well.
ReadRunning a business
Your financial model is a lie (build a living one)
Warns that the model you built for a loan is already out of date, and shows the fix.
ReadPractical AI
How to talk to AI: prompt fundamentals for business people
Gives a five-part prompt formula and templates so AI stops wasting your time and starts helping.
ReadOpen-source guide
AI Strategy Field Guide
A practical framework for organizations thinking about AI: use-case identification, build-versus-buy decisions, governance and implementation roadmaps. Free on GitHub.
View on GitHubNewsletter
Notes of a Nomad
Longer essays on building with AI, owning your work and thinking clearly, written by our founder and sent by email.
Subscribe on SubstackArticles were written for business owners building with AI and keep their original design. They reflect the date they were published and describe our thinking, not the terms of any engagement.
Next step
What are you trying to improve?
Tell us about the priority, the process or the decision. A first conversation is enough to know whether we can help.